Partnering with Bar Convent Berlin (BCB), OurWhisky, the non-profit organisation founded by Becky Paskin, will curate the education programme at this year’s Whisk(e)y Embassy.
Becky Paskin: Whisky industry needs more female marketing
08 March, 2021
Global campaign OurWhisky is calling for whisky makers to improve female representation in marketing after conducting a new study on gender equality within the industry.
Ian Burrell one of four new appointments by The Drinks Trust
19 January, 2021
The Drinks Trust has appointed Troy Christensen as its new chair of the Board of Trustees as well as three new patrons in Ian Burrell, Becky Paskin and Jaega Wise.
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
